Digital Marketing

Description:

    This course introduces the fundamental concepts and techniques in digital marketing. Students will learn the key principles and strategies for effective online marketing campaigns. The course aims to develop students' skills in leveraging digital platforms to reach target audiences, drive traffic, and achieve marketing objectives.

Duration:

    12 Weeks

Eligibility:

    Open to individuals with a basic understanding of marketing principles and an interest in leveraging digital platforms for business growth. It is suitable for marketing professionals, entrepreneurs, students, and anyone seeking to expand their knowledge of digital marketing strategies

Benefits:

  • Understand the fundamental concepts and strategies
  • Course completion certificate
  • Internship Certificate
  • Gain insights into data analytics and measuring marketing performance.
  • Understand social media marketing strategies and utilise platforms effectively.

Syllabus

1: Introduction
  • Overview of digital marketing
  • Importance of digital marketing in today's business landscape
  • Key roles and responsibilities in digital marketing
2: Building an Online Presence
  • Understanding websites and domain names
  • Website hosting and platforms
  • User experience (UX) and website design principles
3: Search Engine Optimization (SEO)
  • Introduction to SEO
  • On-page and off-page optimization techniques
  • Keyword research and implementation
  • SEO tools and analytics
4: Pay-Per-Click (PPC) Advertising
  • Introduction to PPC advertising
  • Google Ads and Bing Ads platforms
  • Creating and optimizing PPC campaigns
  • Keyword bidding strategies and ad targeting
5: Social Media Marketing
  • Overview of social media platforms (Facebook, Instagram, Twitter, LinkedIn)
  • Creating and optimizing social media profiles
  • Content creation and posting strategies
  • Social media advertising and targeting options
6: Email Marketing
  • Introduction to email marketing
  • Building an email list and segmentation
  • Designing effective email campaigns
  • Email marketing tools and analytics
7: Content Marketing
  • Understanding content marketing principles
  • Developing a content marketing strategy
  • Creating and promoting engaging content
  • Content distribution and amplification
8: Mobile Marketing
  • Mobile marketing trends and opportunities
  • Creating mobile-optimized websites and apps
  • Mobile advertising strategies
  • Location-based marketing and proximity marketing
9: Influencer Marketing and Affiliate Marketing
  • Introduction to influencer marketing
  • Identifying and partnering with influencers
  • Overview of affiliate marketing
  • Setting up and managing affiliate programs
10: Analytics and Performance Tracking
  • Introduction to web analytics
  • Key performance indicators (KPIs) for digital marketing
  • Tracking and measuring campaign performance
  • A/B testing and conversion rate optimization (CRO)
Courses

Note: This syllabus provides a general outline for a Digital Marketing course. The instructor can further customise it based on the students' needs and the course objectives. Additional topics like social media listening and monitoring, online reputation management, marketing automation, or advanced digital advertising strategies can be included if desired.

Get In Touch

Pune, Maharashtra, India

+91 7558555801

asdrinfotech@gmail.com

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Get In Touch

Pune, Maharashtra, India

+91 7558555801

asdrinfotech@gmail.com

Newsletter

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