Sales and Marketing

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Sales and Marketing

Description:

    Sales and Marketing course is designed to provide participants with a comprehensive understanding of key concepts and strategies in sales and marketing. Through practical examples and case studies, participants will learn effective sales techniques, marketing principles, customer relationship management, market research, digital marketing, and branding strategies to drive business growth.

Duration:

    12 - 24 Weeks

Eligibility:

    The course is open to individuals from various backgrounds, including students, professionals, entrepreneurs, and anyone interested in sales and marketing. No specific prerequisites are required, making it accessible to beginners in the field

Benefits:

  • Gain a strong foundation in sales and marketing principles.
  • Course completion certificate
  • Internship Certificate
  • Learn effective sales techniques and customer relationship management strategies.
  • Understand market research and analysis to make informed business decisions.

Syllabus

1: Introduction to Sales and Marketing
  • Overview of sales and marketing
  • Importance of sales and marketing in business
  • Key roles and responsibilities in sales and marketing
2: Understanding the Market
  • Market research and analysis
  • Identifying target markets and customer segments
  • Competitor analysis
3: Consumer Behaviour
  • Understanding consumer needs and wants
  • Factors influencing consumer decision-making
  • Consumer buying process
4: Marketing Mix - Product and Pricing Strategies
  • Product development and management
  • Branding and positioning
  • Pricing strategies and techniques
5: Marketing Mix - Promotion and Distribution Strategies
  • Advertising and promotional strategies
  • Public relations and media relations
  • Distribution channels and logistics
6: Digital Marketing
  • Introduction to digital marketing
  • Website development and optimization
  • Social media marketing
  • Search engine optimization (SEO) and search engine marketing (SEM)
7: Sales Techniques and Strategies
  • Sales process and sales funnel
  • Sales prospecting and lead generation
  • Sales presentations and pitching
  • Handling objections and closing sales
8: Customer Relationship Management (CRM)
  • Importance of CRM in sales and marketing
  • Managing customer relationships
  • Customer retention and loyalty programs
9: Sales and Marketing Metrics and Analytics
  • Key performance indicators (KPIs)
  • Measuring marketing effectiveness
  • Sales forecasting and performance tracking
10: Sales and Marketing Planning
  • Developing a marketing plan
  • Creating sales strategies and action plans
  • Budgeting and resource allocation
Courses

This syllabus provides a general outline for a Sales and Marketing course. The instructor can further customise it based on the students' needs and the course objectives. Additional topics like sales negotiation, sales management, international marketing, or specific industry-focused marketing strategies can be included if desired.

Get In Touch

Pune, Maharashtra, India

+91 7558555801

asdrinfotech@gmail.com

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